Candace Quinn, CEO
Ms. Quinn has over 25 years experience in the senior and chief marketing role for major health systems and hospitals around the country. As an early pioneer in the field of healthcare marketing, she has worked with small stand alone hospitals, single specialty hospitals and major academic medical centers: for systems as small as two hospitals to regional systems as large as 9 hospitals; for integrated delivery networks with annual revenues of $1Billion to ones with revenues in excess of $30Billion.
During her 25+years as a CMO, she established, led and developed successful and talented marketing teams ranging in size from 6-76; and, managed marketing budgets from $500K - $17Million. She has a track record of balancing in house staffing with external resources to most appropriately serve the organization.
Among her accomplishments while serving these organizations is the successful launch of several integrated brand strategies. Using a disciplined, inclusive approach, she has helped organizations successfully identify their competitive brand position, articulate that brand promise, and create award winning advertising strategies embraced by employees, physicians, management and trustees to launch the same.
In addition, committed to the belief that the brand is only as strong as the experience a patient receives, she has served as a catalyst in “the deliberate experience” recreation. In this effort, she has led multiple teams through the redesign of a clinical experience to deliver to the patient an experience that goes beyond the actual clinical treatment. She has coached multidisciplinary teams in patient satisfaction improvement techniques and the use of research data to deliver real time information. She has helped launch "hospitals within a hospital" concepts, strategically designed new freestanding Cancer Centers to deliver on a branded experience, and has assisted both general and specialty hospitals as they looked to advance their brands.
Candace is a frequent speaker, author, and an experienced facilitator. She received her Masters in Management from Kellogg Graduate School of Management and holds an undergraduate degree in business administration from Rockford College.
During her 25+years as a CMO, she established, led and developed successful and talented marketing teams ranging in size from 6-76; and, managed marketing budgets from $500K - $17Million. She has a track record of balancing in house staffing with external resources to most appropriately serve the organization.
Among her accomplishments while serving these organizations is the successful launch of several integrated brand strategies. Using a disciplined, inclusive approach, she has helped organizations successfully identify their competitive brand position, articulate that brand promise, and create award winning advertising strategies embraced by employees, physicians, management and trustees to launch the same.
In addition, committed to the belief that the brand is only as strong as the experience a patient receives, she has served as a catalyst in “the deliberate experience” recreation. In this effort, she has led multiple teams through the redesign of a clinical experience to deliver to the patient an experience that goes beyond the actual clinical treatment. She has coached multidisciplinary teams in patient satisfaction improvement techniques and the use of research data to deliver real time information. She has helped launch "hospitals within a hospital" concepts, strategically designed new freestanding Cancer Centers to deliver on a branded experience, and has assisted both general and specialty hospitals as they looked to advance their brands.
Candace is a frequent speaker, author, and an experienced facilitator. She received her Masters in Management from Kellogg Graduate School of Management and holds an undergraduate degree in business administration from Rockford College.
View her most recent publications
Healthcare Strategy Alert, Winter, 2011
Emotional v. Rational Advertising: What's Right When
Emotional v. Rational Advertising: What's Right When
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