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To request a consultant, contact: Candace A. Quinn
CEO and Senior
Strategy Consultant
703-297-9461
703-893-2070 fax
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Candace A. QuinnAbout

Candace A. Quinn
CEO and Senior Strategy Consultant
Brand=Experience

Ms. Quinn has over 25 years experience in the senior and chief marketing role for major health systems and hospitals around the country.  As an early pioneer in the field of healthcare marketing, she has developed competitive strategies for small stand alone hospitals as well as major academic medical centers: for systems as small as  two hospitals to regional systems as large as 9 hospitals; for integrated delivery networks with annual revenues of $1Billion to ones with revenues in excess of $2Billion.

In her role as the CMO, she has established, led and developed successful and talented marketing teams ranging in size from 6-76; and, managed marketing budgets from $500K - $17Million.  She has a track record of balancing in house staffing with external resources to most appropriately serve the organization.

Among her accomplishments while serving these organizations is the successful launch of several integrated brand strategies.  Using a disciplined, inclusive approach, she has helped organizations successfully identify their competitive brand position, articulate that brand promise, and create award winning advertising strategies embraced by employees, physicians, management and trustees to launch the same. 

In addition, committed to the belief that the brand is only as strong as the experience a patient receives, she has served as a catalyst in “the deliberate experience” recreation.  In this effort, she has led teams through the redesign of a clinical experience to deliver to the patient an experience that goes beyond the actual clinical treatment.  She has coached multidisciplinary teams in patient satisfaction improvement techniques and the use of research data to deliver real time information.

In preparation for greater transparency in data, she has managed the creation of media plans around the release of public patient satisfaction data and other challenging topics that have the potential to take a brand message off track. 

She has received numerous awards for her work, including her most recent brand advertising launch that received four Tellys, a best in show and two golds from the 23rd annual healthcare marketing awards, and Aster awards for excellence in healthcare marketing.

Candace is a frequent speaker and an experienced facilitator.  She received her Masters in Management from Kellogg Graduate School of Management and holds an undergraduate degree in business administration from Rockford College.

 

  

C L I E N T  ... L I S T I N G

  • Henrotin Hospital*, Chicago, IL
  • Ancilla Systems*, Elk Grove Village, IL
  • St. Elizabeth’s Hospital**, Chicago, IL
  • St. Anne’s Hospital**, Chicago, IL
  • St. Anne’s West**, Chicago, IL
  • St. Mary’s Hospital**, East St. Louis, IL
  • St. Joseph’s Hospital**, Mishawaka, IN
  • St. Joseph’s Hospital**, Ft. Wayne, IN
  • St. Mary’s Hospital**, Gary, IN
  • St. Catherine’s Hospital**, East Chicago, IN
  • Bremen Community Hospital**, Bremen, IN
  • Baystate Health*, Springfield, MA
  • Baystate Medical Center*, Springfield, MA
  • Baystate Medical Center’s Children’s Hospital*, Springfield, MA
  • Health New England**, Springfield, MA
  • Franklin Medical Center**, Greenfield, MA
  • Mary Lane Hospital**, Ware, MA
  • Baystate Home Health**, Springfield, MA
  • Inova Health System*, Falls Church, VA
  • Inova Fairfax Hospital**, Falls Church, VA
  • Inova Mt. Vernon Hospital**, Alexandria, VA
  • Inova Alexandria Hospital**, Alexandria, VA
  • Inova Loudoun Hospital**, Loudoun, VA
  • Inova Fair Oaks Hospital**, Fairfax, VA
  • Inova Fairfax Hospital for Children**, Falls Church, VA
  • Inova Heart and Vascular Institute**, Falls Church, VA
  • Inova Home Health**, Falls Church, VA
  • Providence Health & Services- Washington/Montana, Seattle, WA
  • Southeast Missouri Hospital, Cape Girardeau, MO
  • Starizon, Keystone, CO

KEY
* = served these organizations as their chief marketing officer

** = served these organizations as a consultant from their corporate offices

 

Telly Award
Results=ROI
 
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