BrandCheck®
Brand=Experience will come to your hospital and conduct a 4 day, high level BrandCheck®. BrandCheck® is a process that looks across your organization to each of your audiences to establish how well your brand efforts are being applied, how integrated your messaging is, and establishes for you a process to use to focus your resources to maximize your brand impact.
BrandCheck® is the one tool for a CEO to evaluate his/her organization’s approach to effectively branding the operation. The hospital industry has JCAHO to evaluate operations; HealthGrades™ to compare outcome data; CMS to compare process data; and so many other organizations evaluating financial situations, disaster preparedness, and community benefit. BrandCheck® now allows the CEO an affordable look at the Brand strategy, its execution, and its relevance.
During the four day, four week BrandCheck® exercise, our team will spend four consecutive days on site, meeting with key leadership, including management, board, medical staff,employees, and community. We will conduct focus groups of key audiences, review existing research, plans, and promotional items. We will evaluate the integration of messages, the penetration of the brand across your key audiences, the relevance of your brand to these audiences, the relevance of your brand compared to your competition, and assess the connection your organization has made between the Brand and your strategic direction. We will leave you with an executive wrap up (oral) and follow up within four weeks with a written report that includes observations, strengths, opportunities for improvement/investment, and recommendations.
For more information, or to schedule your BrandCheck®, email Candace@brandequalsexperience.com, or call 703-297-9461
* Pricing is determined by the complexity of the organization. The above statement applies to stand alone, community based hospitals up to 300 beds in size. A similar process is available for larger organizations but may require more time and resources.
BrandCheck® is the one tool for a CEO to evaluate his/her organization’s approach to effectively branding the operation. The hospital industry has JCAHO to evaluate operations; HealthGrades™ to compare outcome data; CMS to compare process data; and so many other organizations evaluating financial situations, disaster preparedness, and community benefit. BrandCheck® now allows the CEO an affordable look at the Brand strategy, its execution, and its relevance.
During the four day, four week BrandCheck® exercise, our team will spend four consecutive days on site, meeting with key leadership, including management, board, medical staff,employees, and community. We will conduct focus groups of key audiences, review existing research, plans, and promotional items. We will evaluate the integration of messages, the penetration of the brand across your key audiences, the relevance of your brand to these audiences, the relevance of your brand compared to your competition, and assess the connection your organization has made between the Brand and your strategic direction. We will leave you with an executive wrap up (oral) and follow up within four weeks with a written report that includes observations, strengths, opportunities for improvement/investment, and recommendations.
For more information, or to schedule your BrandCheck®, email Candace@brandequalsexperience.com, or call 703-297-9461
* Pricing is determined by the complexity of the organization. The above statement applies to stand alone, community based hospitals up to 300 beds in size. A similar process is available for larger organizations but may require more time and resources.
