Partners & Affiliates

Rob Klein

In addition to working as a Senior Consultant with Brand=Experience, Rob’s 18 year commitment to and passion for healthcare marketing research led him to form Klein & Partners. Over that time, Rob has provided research and brand consulting to many leading hospital, system, and health plan brands in the country.

Rob represents strategic counsel well beyond the numbers. Rob’s specific areas of research and consulting expertise include: brand management and measurement; market segmentation; communications evaluation and measurement; customer experience measurement; and product and service development.

Key positions at leading research firms over 24 years has provided Rob with the background and experience needed to bring his own vision to life. Prior to forming Klein & Partners, he was SVP at comScore Networks, one of the most advanced Internet research companies in the country and SVP and Managing Director of the Chicago office of TNS (formerly Elrick & Lavidge), the second largest marketing research firm in the world. He also was VP at Market Strategies where he started the healthcare division.

His solid academic background forms the foundation for his work. He has a Bachelor’s degree in marketing and a Master’s degree in advertising, both from Michigan State University. He has also taught graduate level marketing research at Michigan State.

More > http://www.kleinandpartners.com

Elizabeth B. Simpson

In addition to being a consultant with Brand=Experience, Elizabeth B. Simpson is a principal in Bentley-Simpson Consulting, LLC, specializing in Executive Coaching, Strategic Planning and Executive Team Building. She addresses these and other Human Resources management initiatives for non-profit and for-profit organizations.

Prior to joining Bentley-Simpson Consulting, LLC, she held the position of Senior Vice President for Human Resources, Corporate Staff at Aetna Inc. in Hartford, CT. She also worked in a variety of senior management roles with The Travelers Companies. Additionally, she adds to her professional expertise international business management experience where she works between Europe and Asia as Executive Director for the United Service Organizations (USO).

Involved in many community organizations, she serves as a board member and treasurer of the National Sickle Cell Disease Association of Baltimore, Maryland.

Ms. Simpson earned a Master of Arts degree in Human Resources Management with a concentration in Management and Supervision from Central Michigan University and earned her Bachelor's degree in English and French from Paine College in Augusta, GA.

Robin Segbers

Robin Segbers has 25 years developing brand strategy in healthcare and other consumer goods industries. She is passionate about implementing brand strategy to fulfill the promise made to internal and external and external audiences.

Most recently, Robin served as a Senior Consultant in a healthcare strategy consulting firm, after having spent years in increasingly responsible roles within advertising agency ranks. She has extensive knowledge and experience with setting and implementing brand strategies in both consumer goods and healthcare.

Robin received her MBA from Ohio State University and her Bachelor of Arts in Consumer Services from Kent State University.

Ken Frager

Ken Frager has more than 20 years experience providing marketing communications, public relations and public affairs support and leadership to a full-spectrum of healthcare and not-for-profit organizations. In his most recent role with Johns Hopkins Medicine, Ken was responsible for driving a range of marketing communications services for several critical clinical services, including ophthalmology and cardiovascular.

Ken’s experience includes leading communications for a large community hospital, leadership communications and marketing for various aspects of academic medical systems, and managing healthcare accounts for Hill and Knowlton, an international marketing communications and public relations agency. He also has been involved with identity campaigns, legislative grassroots advocacy efforts, financial and technical issues education, and local, regional, and national media relations for the Maryland Hospital Association.

Ken is a graduate of George Mason University in Fairfax, Virginia, where he received a Bachelor’s degree in photojournalism. He is a member of the American College of Healthcare Executives and has been a certified member of the Society for Health Care Strategies and Market Development of the American Hospital Association, serving on the board for the Washington, DC and Maryland local affiliated societies.