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 Rob Klein
In addition to working as a Senior Consultant with Brand=Experience,
Rob’s 18 year commitment to and passion for healthcare
marketing research led him to form Klein & Partners.
Over that time, Rob has provided research and brand consulting
to many leading hospital, system, and health plan brands
in the country.
Rob represents strategic counsel well beyond the numbers.
Rob’s specific areas of research and consulting
expertise include: brand management and measurement;
market segmentation; communications evaluation and measurement;
customer experience measurement; and product and service
development.
Key positions at leading research firms over 24 years
has provided Rob with the background and experience
needed to bring his own vision to life. Prior to
forming Klein & Partners,
he was SVP at comScore Networks, one of the most advanced
Internet research companies in the country and SVP and
Managing Director of the Chicago office of TNS (formerly
Elrick & Lavidge), the second largest marketing research
firm in the world. He also was VP at Market Strategies
where he started the healthcare division.
His
solid academic background forms the foundation for his
work. He has a Bachelor’s degree in marketing
and a Master’s degree in advertising, both
from Michigan State University. He has also taught
graduate
level marketing research at Michigan State.
More > http://www.kleinandpartners.com
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