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Learn about what's hot in
healthcare today- and where you'll find our Candace Quinn,
CEO and Senior Strategy Consultant.
Publications | Presentations | Panels | Recommended
Readings
Quinn talks about the organization's
need for a brand strategy, who needs to be involved,
and how the brand strategy connects the mission, vision
and values of the organization. This brand primer for
board and leadership relates well known brands in retail
to the role branding can play for hospitals and health
systems.
= Read
the full article in Trustee magazine >>
Quinn talks about the relationship
between the healthcare patient's experience and the brand
message links. Lining up the promise of the brand to
the delivery of the actual patient experience requires
every member of the organizaiton to be working in harmony.
She sites the value of a deliberate patient experience
designed from the patient outward.
= Read
the full article in Healthcare Strategy (page 13) >>
Consumer Trends: Lessons from
Robyn Waters, Tom Peters and Friends; Healthcare Strategy
Alert, 2007 Issue 3, P. 14-15.
The
Health Care Challenge: What Can Marketers Learn from
Consumer Trends? Strategic Health Care Marketing,
September 2007
= Read
the full article >>
In these articles, Quinn shares the lessons
learned from some of her favorite contemporary authors and applies them to healthcare, asking
provacative questions like why can't we do something about the noise and why
not have women help you design your next women's center? She takes a look at
the burgeoning experience economy and shares some observations from a few hospitals
who are taking a different approach.
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COMING UP:
Customer Based Marketing Strategies
April
6-8, 2008, 13th National Forum,
Phoenix, AZ
= Download the conference brochure
Quinn will be presenting with Dan Berry,
JD
Advertising Ethics in Healthcare: Have
We Gone Too Far?
As nonprofits, have we taken our zeal
for Hollywood advertising too far? There ARE ethical
standards. Examine them, as well as the laws around healthcare
advertising. Learn how to use awards, honors, and achievements
properly.
PRC's 2008 Client Education
Conference, May 4-7, 2008, in Baltimore, MD.
Using Trends
to Predict Healthcare Opportunities
= Learn more about
the conference
Ryan Associates
presents "Integrating
Wellness Services into an Occupational Health Program"
May
14-15, 2008 at the Holiday Inn Chicago O'hare. Quinn
will be co-presenting with Frank Leone on
Selling Wellness
Services
= Learn more www.naohp.com
RECENT:
Wisconsin Hospital Public
Relations and Marketing Society of the
Wisconsin Hospital Association, Fall Educational Conference,
September 13, 2007. Session One:
Internal Communications: Recruitment,
Retention and the Brand
During this session we will explore how companies
use their Brand within their Internal Communications structure to advance
both recruitment and retention strategies. Attendees will learn how to translate
the organization's brand message into recruitment language, so that there is
increased name recognition among applicants and
positioning the organization to be the employer of choice in
competitive markets; and, how to use the brand message to develop
retention messages to create intangible, emotional associations.
Session Two:
Internal Communications: Relationships
and the delivery of the
Brand….How to make the staff, physicians and
managers ambassadors of
the brand
Your organization's brand is only as strong
and believable as the experience
your patients are having right now in the ED, on the
phone
with the billing office, or in the parking lot looking
for a space. This
session will begin to connect the marketing the brand
dots with living
the brand. Attendees will take away the supporting role
internal
communications plays in setting the stage for messages
that articulate the brand's aspirations
and engage employees and physicians in the
delivery.
Session Three: A workshop
Internal Communications: The hottest job in healthcare…Let's
practice together
Attendees will spend some time taking their organization's
brand message
as it is today, and exploring the risks and opportunities
associated with it. We will also look at customer service
programs you
are implementing and try to connect these two important
initiatives.
We will identify some on brand key messages
you can use and incorporate
into your copy points for spokespersons, CEO's and
newsletters. We will also incorporate how to re-write
your messages
for the web,
using the brand message and bringing it to life in
your copy points.
We will identify some web rules to follow, and prepare
you to be better
contributors to your organization's website. For a copy of the presentation(s), email Candace Quinn
HCPro Webcasts:
September 20, 2007
Push the Envelope, not Buttons
January 16, 2008
Crisis Management: Prepare for the Worst
Contact
HCPro for CD's and copy of the presentations www.hcpro.com
You can see Candace Quinn
present at the
PRC
Client Education Conference
Hyatt Coconut Point Resort and Spa
Bonita Springs, FL
Tuesday June 5, 2007
Presentation entitled: Is Your Brand Ready for Transparency
= Learn
more about this presentation and conference >>
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Interviewed as a part of a
senior panel at the Customer-Based Marketing Strategies
conference sponsored by the Healthcare Strategy Forum
in Orlando, FL, Tuesday, April 24, 2007
= Read
the panel discussion in Healthcare Strategy (pages 1-4) >>
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The Experience Economy; Work
is Theater & Every Business a Stage by B. Joseph
Pine II and James H. Gilmore, Harvard Business School
Press, 1999
Authenticity; What Consumers Really Want
by James H. Gilmore & B.
Joseph Pine II, Harvard Business School Press, 2007
Made to Stick; Why Some Ideas Survive and
Others Die by Chip Heath and Dan Heath, Random House,
2007
The Starbucks Experience; 5 Principles
for Turning Ordinary into
Extraordinary by Joseph A. Michelli, McGraw-Hill, 2007
Re-imagine; Business Excellence in a Disruptive
Age by Tom Peters,
Dorling Kindersley Limited, 2003
Cirque du Soleil The Spark, Igniting the
Creative Fire that Lives
Within us All by John U. Bacon and Lyn Heward, Currency, 2006
The Mini and The Hummer; Navigating the
Contradictions of the New
Trend Landscape by Robyn Waters, Portfolio Hardcover, 2006
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