Brand Strategy Consultation
From Position, to Promise, to Architecture, to Messaging, to Experience...we know the work, we know the obstacles, and we have the process to help you successfully navigate this critical strategic element of your marketing operations.
Comments from a recent Brand Development process:
"Thanks for your leadership and support! Couldn't have done it without you...We've been on a great journey..(with) your wonderful expertise and guidance...Thank you for bringing your special gifts to the Baptist!"
as signed on a commemorative logo banner by the Brand Team at New England Baptist Hospital.
Comprehensive Marketing Tactical Plans
What's the right message for which audience? Emotional? Rational? We've helped many organizations effectively begin to get the messages out, on-brand and in-line with competitive positioning. We work with agencies to break through the market noise and deliver a winning campaign. We have assisted our clients in winning numerous awards for not only the creativity of their work, but more importantly, the effectiveness of their campaigns. Creative alone won't get you results, but our comprehensive approach to tactical planning gains you the balance of the marketing mix to effectively achieve your goals.
" Candace has brought insights, process, and discipline to our market plan development work, allowing us to undertake multiple plans at one time and focus our clinical teams, administrative leadership and marketing efforts on those areas where the need is greatest. Her facilitation skills, attention to aligning operations and marketing, and ultimately working with us to identify the right marketing mix of tactical solutions will serve our service line teams well." Doug Korstanje, Director Marketing and Communications, St. Mary's Medical Center
" Candace has brought insights, process, and discipline to our market plan development work, allowing us to undertake multiple plans at one time and focus our clinical teams, administrative leadership and marketing efforts on those areas where the need is greatest. Her facilitation skills, attention to aligning operations and marketing, and ultimately working with us to identify the right marketing mix of tactical solutions will serve our service line teams well." Doug Korstanje, Director Marketing and Communications, St. Mary's Medical Center
Ad Agency Review and Selection
Whether your policies mandate a periodic review, or you just sense it might be time for a change, we can manage your process to free up your staff to continue their important work. Our proven RFP development process and coordinated agency selection search has allowed numerous marketing teams to remain engaged with their daily work while we handle the RFP development, answer agency questions, and prepare the agencies to be successful candidates. We align the organizational criteria with the agencies abilities to narrow the audience to only those most in align with client criteria, simpliffying the search, and eliminating wasted time reviewing countless responses.
"Our agency has had the pleasure of participating in several of Candace's
RFP search processes, and I have always found them to be highly professional and exceptionally well organized. Speaking from the agency side of the business, that means a lot." Paul Pomeroy, Director of Marketing | Aloysius Butler & Clark
"Our agency has had the pleasure of participating in several of Candace's
RFP search processes, and I have always found them to be highly professional and exceptionally well organized. Speaking from the agency side of the business, that means a lot." Paul Pomeroy, Director of Marketing | Aloysius Butler & Clark
Marketing Team Development
From skill sets needed, to skill development, to mix of dis-ciplines needed to make the team as diverse, comprehensive, and prepared for the changes ahead as your market, organization, and department requires, our team can provide everything from interim leadership to single day site visits to assess your situation...we've helped teams and departments from 9 people to 90.
"Candace worked with our Marketing and Business Development staff to create a team and operating structure that solidified the team and maximized each person's ability to contribute to the workload and growth of our organization. Her experience and sensitivity to the individuals impacted resulted in the creation of a highly effective team of dedicated professionals."
Jim Limbaugh, Executive Vice President, Southeast Health.
"Candace worked with our Marketing and Business Development staff to create a team and operating structure that solidified the team and maximized each person's ability to contribute to the workload and growth of our organization. Her experience and sensitivity to the individuals impacted resulted in the creation of a highly effective team of dedicated professionals."
Jim Limbaugh, Executive Vice President, Southeast Health.
